Some brands analyze social media hashtags and sales data to predict next season’s palettes—what forecasting tools are you testing?
I’m piloting Heuritech with a simple rule: if its 4‑week social velocity for a color jumps 30% and Shopify preorders lift 10%, we bump buys by about 15% - it nailed the cherry red spike in July. Anyone compare Heuritech’s signals with Trendalytics or EDITED to weed out false positives?