By Tuesday afternoon at our SoHo showroom we’d closed 14 immediate-delivery orders across two collections, while FW25 preorders dragged — buyers keep pushing for 30–45 day ship and tighter size runs. Are you adjusting line sheets or minimums, or splitting deliveries to keep the close rate up?
adjusting line sheets or minimums, or splitting deliveries to keep the close We stopped splitting and added a 48‑hour size‑ratio swap on immediates — buyers can tweak curves post‑PO and we hold an 8% buffer to cover it; close rate lifted without touching minimums, but we cap the flex on fashion colors. Have you tried a small buffer policy, or is warehouse capacity the blocker?
My take: I’d lean toward the simplest next step and see if it changes anything this week — if not, you’ve got a clear case to escalate. What would block you from trying that?
We’ve been bringing a one-page ‘ATS hits’ micro-sheet and closing immediates with a simple ‘7‑day reorder guarantee’ — take 12+ units now and we hold price/units for a week so they can top up after sell-through. It lifted our close rate without splitting deliveries, but watch cash terms so it doesn’t balloon AR. Anyone tying the guarantee to FW25 placements to keep preorders moving?